How to Boost Entrepreneurship in Rural Areas

An online discussion about challenges, good practice, methodology & tools

October 14th, 2021
11:00 - 12:30 CEST

Rural depopulation is becoming a major challenge in Europe as the population and employment have become increasingly concentrated in the urban centres and rural regions are showing an ever-continuing downfall in terms of the population size.

Solving those important and complex challenges requires cooperation between established and trusted entities such as universities and public institutions, as well as local actors.

However, the question of how the different stakeholders can cooperate and the potential benefits from collaboration are unclear as are their collective role in a sustainable future.

Join us in this webinar to gain understanding on the current challenges that rural areas are experiencing, potential solutions that could be implemented and to hear directly from experts on the topic all across Europe.


Revitalise rural areas


Address unemployment issues

goal (2)

Identify rural challenges


Boost rural entrepreneurship

Watch the Recording

Our speakers

Dr. Sue Rossano-Rivero

Dr. Sue Rossano-Rivero is an expert on entrepreneurship, social and rural entrepreneurship, female entrepreneurship and leadership, the role of higher education on entrepreneurship, University-Business Cooperation for entrepreneurial education and entrepreneurial ecosystems and networks.

Iulia Stroila

Iulia is a PhD Candidate at the University of Adelaide & Research Associate at S2BMRC. Iulia is the ARDENT project coordinator, and lead researcher of other EU funded projects such as the Knowledge Alliance WeRIn – Women Entrepreneurs in Regional Inclusive Ecosystems.

Adisa Ejubovic

Adisa is a research associate at the Science-to-Business Marketing Research centre. Adisa is University-Business Cooperation (UBC) specialist and she has worked on several EU funded projects aimed at improving UBC.


Dr. Tomasz Kusio

Dr. Tomasz Kusio is a professor at the Krakow University of Economics (UEK) and he is expert in rural entrepreneurship, entrepreneurship management, and university-business cooperation. In his role of lecturer at UEK, Tomasz has led and/or worked on several EU-funded projects.

Prof. Nuno Vieira e Brito

Nuno Vieira e Brito is a Professor at Polytechnic Institute of Viana do Castelo and coordinator of NUTRIR – Technological Center of Knowledge and Innovation Transfer in Vale do Minho. Former Secretary of State of Food and Agrofood Research, launched and coordinated different projects in entrepreneurship, rural, educational or University-Business cooperation.

Jose Villagran-Polo

Jose is a Junior EU Project Officer at UIIN and its main contact point in the ARDENT Project. Jose has also worked on UCITYLAB, a project on solving societal challenges through university-industry-society collaboration, and participates in several other EU funded projects on a variety of topics under the umbrella of UBC.


The aim of this webinar and workshop is to present a proven methodology in creating learning opportunities for adult entrepreneurs in rural contexts, with the aim to address depopulation and unemployment issues.

Who should participate?

Whether you are an academic, work in the management area of your university, are an entrepreneur yourself or you are a public representative, this webinar will provide you with the most relevant insights about Rural Entrepreneurship for Adults. You will be informed of the benefits and challenges that lie in the implementation of this type of initiatives, so that you can start taking the next steps towards rural development.

Agenda of the event

Time Topic Speaker
11:00 Welcome: Rural Regions as Engines of Growth Jun. Prof. Dr. Sue Rossano-Rivero, MUAS, Germany
11:10 How to Organise and Run Communities to Rejuvenate Rural Areas Jose Villagran Polo, UIIN, The Netherlands
11:25 Discussion Panel: Building Capacity in Rural Entrepreneurship Tomasz Kusio, UEK, Poland;
Nuno Vieira e Brito, IPVC, Portugal;
11:55 Workshop: Implementing Community-Based Learning for Boosting Rural Entrepreneurship Iulia Stroila & Adisa Ejubovic, MUAS, Germany
12:25 Closing Jun. Prof. Dr. Sue Rossano-Rivero, MUAS, Germany
12:30 End of the Event


This online webinar is supported by ARDENT Entrepreneurial Education for Rural Development a co-funded project of the Erasmus+ Programme of the European Union. The project aims to solve the challenges that come hand in hand with rural depopulation in cooperation with relevant stakeholders to rejuvenate rural areas and increase the employment rates.